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[Chinese shoes Network] & nbsp; is headquartered in Oregon, Nike is the world's leading sporting goods manufacturer, the company produces all-inclusive sporting goods: clothing, footwear, sports equipment and so on. & Nbsp; & nbsp; & nbsp; & nbsp; to act decisively when other companies hesitant, caught world attention hot spot out of the race, Liu Xiang Beijing Olympic Games, will be the determining timely dissemination point for advertisers to effectively catch live audience attention of the optic nerve, to the contact with the brand together to further enhance the brand image. Olympic marketing dilemma PR counterattack & nbsp; & nbsp; & nbsp; & nbsp; as a world-renowned sports brand, Nike has always been a pioneer in the field of marketing wise and brave. There's nothing better than the Olympics attracts t cheap jordans for sale he attention of the whole world, so that the combustion of sports enthusiasm lit sports apparel brand, the Olympics is undoubtedly the best brand marketing Sword land. & nbsp; & nbsp; & nbsp; As the first betting Liu Xiang's world-class sponsor, Nike marketing for Liu Xiang has been remarkable. As early as Liu Xiang just broke the world record, build on the progress Nike launched the "12 seconds 88" advertising, the industry as flash in the pan. The 2008 Beijing Olympic Games, for non-sponsor Nike, Liu Xiang is obviously his greatest expectations. & nbsp; & nbsp; & nbsp; & nbsp; However, August 18, 2008, Liu Xiang, a world of unexpected out of the race because of injury ended Beijing Olympic Games journey. & nbsp; & nbsp; & nbsp; This is for those who make a significant investment of nearly Liu Xiang, 20 inte cheap foamposites rnational and domestic brands, in addition to an unprecedented shock, accompanied by a huge economic loss! These international and domestic brands are mostly prepared before the game, Liu Xiang successfully defended or two game losing awareness programs, just waiting for the outcome of the match will take advantage of a brand promotion. As everyone knows, Liu Xiang has given the third result - to retire, so that these international and domestic brands by surprise. & nbsp; & nbsp; & nbsp; when other companies on how to carry out branding hesitant, Nike grabbed world attention Liu Xiang retire hotspots, timely dissemination point was determined to be advertising. In just one day time, the original advertising copy for editing process, not the choice of Liu Xiang's image, launched a public resonance caused special Cheap air jordan 12 for sale online free shipping public relations advertising, Liu Xiang dilute the risks and public pressure. & nbsp; & nbsp; & nbsp; grimacing when Liu Xiang slow to leave the runway, stunned and regret swept through Beijing nest of 90,000 spectators, but also let Nike surprise. & nbsp; & nbsp; & nbsp; Liu Xiang game due to wear Nike running shoes, Nike was questioned online. Nike's director of communications, Zhu nearly Qian came forward to clarify: on Liu Xiang's shoes can improve performance of 0.02 seconds to say, it belongs to the misinformation. & nbsp; & nbsp; & nbsp; accurate to say that Liu Xiang's boots in the tests show, because of its unique design can effectively reduce the resistance, so run 100 meters, you can speed 0.02 seconds. & nbsp; & nbsp; & nbsp; leaving Nike embarrassing is printing another rumor: Liu Xiang is aff Retro jordans for sale ected by the sponsor Nike "coercion." Nike had to face a credibility crisis. How to fight the Beijing Olympic Games marketing campaign? Nike began the action. August 18 the same day Liu Xiang, Nike established the cooperation with Tencent "QQ love wall - Blessing Liu Xiang" (Nike brand wall), a launch, immediately warm response from the users. & Nbsp; & nbsp; & nbsp; & nbsp; during the Beijing Olympic Games, every day millions of Internet users through Tencent understand the match and watch videos, bless Liu Xiang's QQ love wall, almost overnight it become keen to land between Chinese netizens. "QQ Love Wall - Liu Xiang blessing," the establishment, pressed the hearts of users "Sadness button", through the mobilization of emotions, touched people's hearts softest corner, by Tencent instant messaging software, cheap jordans for sale mens a large network of people, Nike's marketing information transmission and spread like a virus, and was quickly copied pass to hundreds of thousands, millions of audience. & Nbsp; & nbsp; & nbsp; & nbsp; Nike through interactive experiential marketing brand implanted heart. As sports marketing in addition to the spread of "higher, faster, stronger" concept, there is a broader connotation, like Nike's initiatives show the world that the original sports marketing can also go humane care of warmth route. & Nbsp; & nbsp; & nbsp; & nbsp; within one week, the only directly involved - the number of "QQ love wall blessings Liu Xiang" would reach nearly two million people, more than 370,000 page views. Nike's rapid response and tragic ads, no strong commercial flavor, in line with people's sporting spirit and the pursuit cheap jordan shoes for men of desire, spread by word of mouth network participants and direct expression of the viral marketing reach and effectiveness of secondary spread beyond Liu Xiang, the value of a simple endorsement. & Nbsp; & nbsp; & nbsp; & nbsp; "love the game, love spell on all pride, love to win another it back, pay all love glory love, love frustration, love sports, even if it hurt. your heart. "August 19, Nike worked overnight making the" love sports, even if it breaks your heart, "print ads in major newspapers overwhelming occupation of the country, advertising is still using a large photo of Liu Xiang. On the screen, Liu Xiang calm face and sensational slogan this line meaningful impact everyone's heart. & nbsp; & nbsp; & nbsp; sadness, happiness is more contagious than the reverse thinking Nike, Liu Xiang plus points, Cheap air jordan 12 ovo while the impact on the brand gold effect bigger than Liu Xiang. Exposure to the predicament, with a nice Nike public relations battle, a turnaround, in addition to traditional print, television advertising, network with its interactive, participatory, real properties, Nike changed from passive to active public relations campaign It played a huge role in promoting., Adidas, Originals, NMD, R1, "BOOST" in Japan, was released again early last year and is now on the Internet again. According to @LETSBOOST released pictures, the two white and black color are early Sample NMD R1, in addition to pure Primeknit and BOOST shoe soles, front end stable block on the Katakana "3-Stripe Brand" become the Dragon punchline, design is so concise also got favorable comments from many shoes. However, the official still does not gi Cheap air jordans for sale ve the two pairs of shoes specific information for sale. CONVERSE CONVERSE Japan recently in Japan branch to create a super Logo logo Chuck Taylor All Star classic series of shoes, eye-catching pattern shoes many grandiose love friends believe will be very interested in this series. 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