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Source: playcloths & nbsp;& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike is the world's largest sportswear manufacturer, a market share of 17%. The second largest producer is Adidas, the market share of 12%. The two compa cheap jordans for sale mens nies market share of football products is much higher, the two add up to 70 percent. Every World Cup, the two big companies will find ways to exhaust this stage to show their brand of charm. Brandon? Gray England's World Cup journey is nearing an end, and the team has several players got into trouble off the point. Frank Lampard, England Lambert that several of Adidas's players, they must have recently received a call from sponsors, telling them not to wear with obvious Nikelogo England the clothes in public. "Three Lions" official sponsor is Nike, on behalf of the national team to wear Nike understandable, but make Adidas anger that in the absence of the England team logo casual T-shirt, Nike logo gigantic, Adidas official reluctantly said "Nike This is too naughty. " Nike eager football Adidas football needs 66 years, Adidas has always been so, please pay the players wear its shoes, please pay the team jersey to wear it, use it to pay your league ball, these pr cheap foamposites actices are Adidas first used. And if retroactive Nike's English roots, you will find that it's intended for the Greek goddess of victory. Nike's bones hidden in the desire to commercial victory. Every World Cup, the two big companies will find ways to exhaust this stage to show their brand of charm. I do not know in 2014, this World War Nike clothing can retain their goddess of victory gesture. Nike is the world's largest sportswear manufacturer, annual revenue of $ 25 billion, a market share of 17%. Germany's second-largest producer of Adidas, annual revenue of $ 20 billion, the market share of 12%. The two companies market share of football products is much higher, the two add up to 70 percent. According to FIFA data, there are 300 million people worldwide play football, watch football game audience is more than 10 million people. Football has not been popular in Asia, but showing a growth trend, the US market is continually expanding. Nike soccer business company s Cheap air jordans for sale aid 2013 revenue reached $ 1.9 billion. Adidas refused to release revenue figures, but according to Cologne's sports marketing consultant Allman said the company last year, football was $ 2.4 billion revenue. Nike company until 1994 to get involved in the football field, when the World Cup held in the United States. Despite the Adidas company is losing advantage in other sports, but still adhere to this position of football operations. Adidas more dependent on the European market, where football is the only sport truly influential. Nike desire soccer, Adidas needs football. World Cup's influence decline drag Adidas? Since 1970, Adidas has been a FIFA sponsor. Last year, the cooperation agreement was extended to 2030, according to Allman said, Adidas is the sponsor every four years to pay approximately $ 70 million. Adidas also sponsor is responsible for affairs of the UEFA European Football (UEFA), the amount of sponsorship slightly less. Compared to Nike company, hi Retro jordans for sale gher revenues in Adidas football proportion of total income. Adidas sales in the "Event Year" often soared, such as 2010, when the World Cup was held in South Africa. This year the World Cup opening match against Brazil Croatia. Allman said the company sponsored the team alone this one cost will be close to $ 400 million. Nike sponsored 10 teams, the largest number of time, but also more than an Adidas. Nike sponsorship Brazil, Portugal and C Luo; Adidas sponsorship Spain, Germany and Messi. And each World Cup since 1970, this year's game ball will be provided by Adidas. For most people, watching the World Cup is a major event, and even put his work is worth. Adidas is looking to have a good harvest of summer. Last year, Adidas performance throughout the year have been disappointing, so the Chief Executive Officer Heiner has repeatedly stressed the commitment made before: make 2014 soccer business revenue reached 2 billion euros ($ 2.7 billion). In May this year, Adidas cheap jordans for sale announced first-quarter revenue growth of 27% football, the company expressed confidence to achieve sales targets. However, even if it got it, there is another troublesome problem, the World Cup is no longer the only global football tournament. Ten years ago, if you live in Germany, you will see the German Football League and World Cup; in the UK you will see the Premier League and the World Cup. Previously, the best players in the world converged TV screen frequency is once every four years, so manufacturers in sponsoring this international event of great significance. "The fans are very cherished history," Global Sports Marketing Group Repucom director Walsh said, "but Adidas has been part of football history, there is a certain influence." However, the national league itself has become an international game. Single Premier League this season is the world's income has increased by 25%, on Saturday morning, Americans can watch the Premier League by ABC (NBC), this will Cheap air jordan 12 ovo certainly see the Nike football pitch. Walsh said that now a team like Real Madrid and Bayern Munich is more important. Unlike in the past, "(Adidas) as long as their names and the World Cup closely tied together everything will be fine." He said. Adidas Messi tackling the Nike Camp Even in World Cup year, it means Nike advertising has also been considerable skill, not to mention the "FIFA World Cup" and people know this is a major global event. Nike's advertising and activities to promote the work done very well, and even gives Nike a dominant sense. In fact Adidas still occupy the dominant position in the world in this unique event, profits are also more. Nike just being dragged into it only opponent of a stale and expensive contest: who can see as much as possible to sponsor outstanding team players. Adidas this summer, expect Macy, the company's emphasis on his far more than other players. (A high-level resistance to use "God" word, but agrees with the "man of Cheap air jordan 12 for sale online free shipping God" is the word.) Lionel Messi won the Golden Globe times than any other player. In Herzogenaurach near Nuremberg, a Adidas store, you can buy the German national team jersey and Macy representative of Argentina jersey. Wall hung two sayings, one from Lionel Messi, the other one from Adi? Dassler. 2011 ??, Adidas and Colombia signed a sponsorship agreement, and last year the contract was extended to 2022. Columbia team is currently ranked fifth in the FIFA world rankings, but also middle-class teams in this country are growing. a year and a half ago, Adidas and Columbia retailers begin consultations to assess the demand for the service in accordance with past sales team-by-city land. Adidas in addition to its own algorithm to calculate the demand for uniforms based gaming organization out of Colombia in the World Cup winning odds. Adidas is also a group of Colombian hoarding unprinted player names uniforms, which the players this summer if exceptional performance, can b Retro jordans for sale e printed on the last moments of his name. Due to a number of international players in European leagues also play the game, his jersey on sale in Berlin, even in his move to Borussia Dortmund will also be available for sale. Some Colombians living in the United States, Adidas know where they are, but also to prepare them better goods. Adidas Soccer American business director Bruce said the company sponsoring the Mexican team is the team of the United States in order to attract fans. "Mexico has a lot of fans in the United States national team," he said, "the Mexican team's tickets are always sold out, they fan base in the United States are strong." Adidas Mexico jersey is the best selling jersey in the United States, All football-related products in sales in California, Texas and Arizona the best. US consumers unexpectedly superior purchasing power of the United States to become the biggest football Adidas product single market, accounting for 15% of the company's global football business income. In May this year, the chief executive of Adidas soccer Heiner announced the US business sales to achieve "double-digit" growth, while acknowledging that the increase is even higher Nike. Nike sponsored the US national team jersey, but Adidas is the United States Major League Soccer game exclusive clothing sponsor Nike in 2005 it took over the youth training camp in the United States, and renamed as "Adidas generation." In the United States the real impact is only one football player, but he is not American - Macy. Adidas athletes love Nike is more in love with the stars and Adidas workers Adidas Bowman walking together in the park, I mention a certain period of his career. Just two years ago into the 21st century, Bowman is Nike, responsible for sales in Germany regional soccer shoes. He tried to find some diplomatic language to compare the two companies, he said, Nike "more American." I asked him, what does this mean? He thought for a few seconds, "more market-oriented." The new ad from Nike can also be seen in the consistent advantages: Hua Xiaoqian can do big things. Nike launched in the summer of 2012 advertising "find your great", while Adidas has spent two hundred million US dollars in the same year the London Olympics sponsor. Nike also be so in 1984. That year Converse sponsored the Los Angeles Olympic Games, and Nike athletes signed their places as the protagonist shooting a TV ad, the background music is RandyNewman "I love Los Angeles." Now Nike has Converse bag. sports marketing consultant Allman said, "In a sense, C Ronaldo is more like a star, rather than a football player. And Adidas signed Messi more like a player." Adidas love athletes, And Nike is more in love with the star. Champions League semi-finals this year, Nike set up a showroom in Madrid, in the hall above the floor, Nike in a hut which has a few old wooden display cases, as well as two leather chairs and a box. Showcase put fictitious organization "NikeF.C." Products. NikeF.C. Is the "Nike football club", it's the presence of wearing clothes fit under the player, the club players are black and white. Nike soccer equipment production is only 20 years old, but the paint brush and upstairs, like cement bleachers, this room is also designed to evoke memories of the old days. Brazilian Ronaldo stood a showcase photos. He in 2002 Brazil World Cup final against Germany, kicked into the two goals, helping the team win the game. Photos placed below him on the spot NikeMercurial game wore Nike sneakers and an old football, has his signature on the ball, looks as if it was the game ball. But in fact, the 2002 World Cup match ball is Adidas flying fireball. If after ten years you can pretend to sponsor the race, that there is no reason to pay up for the World Cup. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;